Altos Research Real Estate Insights - Housing Market

Altos Media Watch: BusinessWeek and Fox Business Channel

nospam@example.com (Mike Simonsen) — Mon, 08 Sep 2008 17:02:29 -0700

We have another cool slide show up at BusinessWeek.com this week. They asked us to dig out the local markets where homes are selling the fastest. Here's a newsflash, folks, even the highest demand markets are moving like molasses. A fun look at the data nonetheless. We looked at 20 metros around the country and picked out one or two zip codes where the rate of turnover wasn't abysmal.

Also, in case you missed the bulletin to the Altos Research fan club: I'll be on the Fox Business channel tomorrow morning (September 9) between 8:00 and 8:30am California time with Brian Sullivan. We'll talking the housing market, natch. Check it out. Let me know if you find the live stream on the FBN site.

Report: Real Estate Prices Down by 1.5% in August

nospam@example.com (Mike Simonsen) — Fri, 05 Sep 2008 07:15:35 -0700

Our Latest National Housing Market Report is out. You can download the PDF here.

From the press release:

Mountain View, CA September 5, 2008 -- The Altos 10-City Composite Price Index showed a decline in asking prices of 1.5% in August and 2.3% for the past three months. Prices of properties listed for-sale fell in 20 of 25 major markets according to the Real-Time Real Estate Report,published by Altos Research, the premier source for real-time real estate research, and market analysis consultancy Real IQ.

Asking prices fell at the fastest rate in Las Vegas -- down 4.8% during August -- and 8.6% over the most recent three-month period for an annualized rate of nearly 35%. Listing prices rose at the fastest rate in Denver -- up 1.9% in August -- followed by San Diego where prices were up 1.4%.

"Many markets that had posted multi-month sequential price increases during the Summer months displayed fresh weakness in August," said Stephen Bedikian, partner and research director for Real IQ. "This could portend a general resumption of the downward trend in prices as most markets typically experience seasonal weakness in the Fall and Winter months."

Inventory levels declined in 21 of 25 markets. Inventory fell by the largest amounts in Seattle and Dallas with inventory contracting 6.0% and 4.8% respectively. Many markets showed inventory declines of more than two percent for the past month including: San Francisco, San Jose, Washington, D.C., San Diego, Phoenix, Charlotte and Houston.

"While seasonal weakness is typical in the Fall and Winter months, continued widespread inventory reductions like we saw in August could temper near-term price declines," said Michael Simonsen, CEO and co-founder of Altos Research.

Sixteen of 26 markets had an average days-on-market of 100 or more. Days-on-market declined in just three of 26 markets. By far, the market with the slowest rate of inventory turnover was again Miami at an average of 160 days-on-market. Both San Diego and San Francisco experienced the fastest rate of inventory turnover at an average of 84 days-on-market, followed closely by Austin at 86 days.

Data in the Real-Time Housing Market Report is based on analysis of over one million properties currently listed for-sale in 26 metropolitan markets across the country. The report is the most timely source of housing market data on current market activity.

The report examines housing pricing, inventory levels and market conditions in 31 major U.S. metropolitan statistical areas (MSAs): Atlanta, Austin, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Phoenix, Portland, San Diego, San Francisco, Seattle, Tampa, and Washington, DC. The Real-Time Real Estate Report is released every month.

Look At These Data-Rich Realtors

nospam@example.com (Mike Simonsen) — Thu, 21 Aug 2008 01:45:40 -0700

We love it when our clients get good blog fodder from our data. We need to be more diligent about showing the link love to 'em. Surfing around with a little insomnia tonight I found a whole set from just the last day or two. Check out these wonderful realtors with great, data-rich blogs:

Wilkas Group in San Mateo

Irina Natchaev dives into the San Gabriel market

Ryan Hartman in Philadelphia (Welcome aboard Ryan!)

Marian Bennett in Half Moon Bay

Here's a special hint: if you're a home buyer or seller looking for data in any of these markets, you can actually subscribe to the detailed local reports from us. But why would you? These marvelous pros will give you the reports for free! How cool is that?!

Report: National Home Prices Down By 0.8% in July

nospam@example.com (Mike Simonsen) — Tue, 05 Aug 2008 13:26:22 -0700

Our latest National Housing Market Report is out. This one examines data through end of July 2008. You can download the PDF here.

Here's the press release:

Real Estate Report: National Housing Prices Down by 0.8% in July

Report measures current real estate data in major markets around the country. Data shows Las Vegas continuing to lead as the weakest US housing market with real estate prices down another 4% in July. Current real estate data shows some summertime price stability in Midwestern markets Detroit, Cleveland, Indianapolis, and Minneapolis

MOUNTAIN VIEW, CA August 5, 2008 - The Altos 10-City Composite Price Index showed a decline in asking prices of 0.8% in July and 1.3% for the past three months. Prices of properties listed for sale fell in 13 of 26 major markets according to the Real-Time Real Estate Report, published by Altos Research, the premier source for real-time real estate data, and market analysis consultancy Real IQ.

Asking prices fell at the fastest rate in Las Vegas - down 4.0% during July - and 7.5% over the most recent three-month period for an annualized rate of 30%. Listing prices rose at the fastest rate in Detroit - up 4.8% in July - followed by Cleveland where prices were up 2.7%. Prices were also up slightly in the Midwestern markets of Indianapolis and Minneapolis.

"While prices continue to fall in coastal and Western markets, prices appear to have stabilized in Midwestern markets that were previously declining," said Michael Simonsen, CEO and co-founder of Altos Research. "The real test will come in the fall when markets typically experience a seasonal slowdown which will be exacerbated by high job losses and foreclosures."

Asking prices fell at the fastest rate in Las Vegas - down 4.0% during July - and 7.5% over the most recent three-month period for an annualized rate of 30%. Listing prices rose at the fastest rate in Detroit - up 4.8% in July - followed by Cleveland where prices were up 2.7%. Prices were also up slightly in the Midwestern markets of Indianapolis and Minneapolis.

Listed property inventories declined with the 10-City Composite markets showing a decrease of 2.0% in July. Inventory rose in just 6 of 26 markets with the biggest decreases occurring in Detroit and Cleveland.

"Broadly declining inventory is a positive sign in the near-term, particularly for the Midwestern markets which all showed inventory declines," said Stephen Bedikian, partner and research director for Real IQ.

For the Altos 10-City Composite, the average days on market was 111, a slight increase from 109 in June. Thirteen of 26 markets had an average days-on-market of 100 or more. By far, the market with the slowest rate of inventory turnover was Miami at an average of 156 days-on-market, nearly a full month more than the next slowest market - Tampa. Austin led all markets with the fastest rate of inventory turnover at an average of 78 days-on-market.

Data in the Real-Time Housing Market Report is based on analysis of over one million properties currently listed for sale in 31 metropolitan markets across the country. The report is the most timely source of housing market data on current market activity.

The report examines housing pricing, inventory levels and market conditions in 31 major U.S. metropolitan statistical areas (MSAs): Atlanta, Austin, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Phoenix, Portland, San Diego, San Francisco, Seattle, Tampa, and Washington, DC. The Real-Time Real Estate Report is released every month.

Case Shiller - Surprise! Home Prices dropped a few months ago

nospam@example.com (Mike Simonsen) — Tue, 27 May 2008 08:01:53 -0700

MacroMarkets released the monthly Case Shiller Index today. Case Shiller tracks repeat sales of single family homes. Like most real estate data (except ours of course) the Case Shiller lags the actual market by several months. This is data for March 2008.

	CSI March 07	CSI Feb 08	CSI March 08	Feb 08 v Mar 08	Mar 07 v Mar 08
Boston	168.52	160.31	158.54	-1.10%	-5.90%
Chicago	167.04	153.33	150.35	-1.94%	-10.00%
Denver	134.20	127.50	127.43	-0.05%	-5.00%
Las Vegas	228.55	177.18	169.31	-4.44%	-25.90%
Los Angeles	264.58	214.83	207.11	-3.59%	-21.70%
Miami	276.89	218.74	208.88	-4.51%	-24.60%
New York	212.39	198.46	196.58	-0.95%	-7.40%
San Diego	233.28	190.34	185.44	-2.57%	-20.50%
San Francisco	211.09	174.54	168.38	-3.53%	-20.20%
Washington DC	237.14	207.05	202.34	-2.27%	-14.70%
10-City Composite	219.67	190.58	186.06	-2.37%	-15.30%

So what does the national real estate market look like right now? Here's the Altos 10-City Composite as of the end of May 2008. You'll be seeing this data in the Case Shiller Index in three months.

Nationally we saw a less-steep price decline in the last few months than we did at the beginning of the year.

As a bonus, let's look at the Denver chart. The Denver metro actually defied the national carnage until October of last year. Case Shiller picked that up too and you can see that Denver is the smallest of the declines in the sample. We've actually seen a small uptick in Denver pricing this spring. (Don't be fooled by the scale on this chart. With the tight scale, it looks like a rocket, but it's only a few thousand dollars difference.)

Home price trends in the Denver metro market for the 12 months ending May 2008. The tight scale on this chart makes it look stronger than it is, but at least it's not falling through the floor.

Real Estate Derivatives World

nospam@example.com (Mike Simonsen) — Tue, 26 Feb 2008 11:04:14 -0800

Back in New York this week for the Real Estate Derivatives World shindig hosted by Terrapinn. I know. Paaartay!

It's actually exciting for us as we're beta testing new data products we've designed especially for the real estate derivatives traders. Here's a quick glimpse of the Altos 25-City Composite Price, which tracks the Radar Logic 25 markets and the Altos 10-City Composite Price, which tracks housing markets covered with the Case Shiller national Index.

Altos 25-City Composite and Altos 10-City Composite home price metrics for major metros around the country. Data as of February 22 2008

Full product launch and details soon. If you're interested in the housing futures markets, we should be talking.

Link: Altos Real Estate Derivatives Data

Real Estate Data: Austin Edition

nospam@example.com (Mike Simonsen) — Tue, 19 Feb 2008 14:40:39 -0800

The New York Times last week carried a story on the tale of two housing markets.

AUSTIN, Tex. â The real estate market these days is a tale of two Americas, and one of them is not doing too badly.

In the America of big-city housing markets, especially on the coasts and in the struggling industrial Midwest, the huge run-up in values in recent years has given way to big drops in prices and sales volume. Millions of people owe more than their houses are worth.

But in the other America, specifically in cities like Austin; Grand Forks, N.D.; Yakima, Wash.; and Salem, Ore., the available evidence suggests the real estate market is holding up. Prices there never boomed as crazily as they did in the big cities, and now, even though volume is down almost everywhere, prices in many of these towns are firm or rising.

We'll leave aside the fact falling prices in the struggling industrial towns and the falling prices on the coast are barely related to each other and focus instead on the last statement.

Are home prices in Austin, Texas indeed holding up? Let's look:

Comparing home price trends in Austin Texas, Phoenix Arizona, and San Diego CA

From our perspective, Austin is indeed holding up better than some of the most bubbly markets, like Phoenix and San Diego.

Keep in mind though that in every market, the answer is: it depends. It depends on your price point, it depends on your neighborhood. In fact if we dive into Austin a little deeper, we find where that even though the prices haven't adjusted deeply, we can see where market demand is indeed cooling.

Days on Market for homes in Austin Texas. Data as of February 15 2008. Each line is a price quartile. First Quartile are the most expense 25% of homes on the market.

Days on market is climbing steadily across all price points. Despite a seasonal improvement in market time, The high end of Austin is on the market for a pretty long time right now. Buyers are in no hurry.

Furthermore, in Austin, when you look at the price quartiles, you can see the top of the market is squeezing but the bottom remains reasonably solid. This often implies, as the Times suggests, that the underlying economy is strong, immigration is positive, and people aren't so worried about their jobs. Here's the chart of home prices in Austin, by quartile. Note the slight squeeze at the top end of the market.

Real Estate Price trends in Austin Texas as of February 15 2008

So I'll conclude with a cautious agreement with the Times. Yes indeed there are markets so far escaping major carnage. Many of these markets didn't have the incredible upside in the past few years, so that stands to reason. Finally though, nearly all markets are showing signs of weakness. The key worry for all these markets is that they're following the economy, not leading it. If a recession evolves into full bloom, I don't see how anyone is spared.

Links:

Austin Real Estate Report

San Diego Real Estate Report

Phoenix Real Estate Report

Real Estate Data: Dallas Edition

nospam@example.com (Mike Simonsen) — Sun, 17 Feb 2008 07:40:06 -0800

In the Dallas real estate market? D Magazine's Dallas Dirt blog is a great read. Among the insidery local rumors and excellent house porn, Candy Evans has been tapping our AltosCharts lately for some insightful interpretation of the housing market trends at the local level for all y'all Texans.

[aside: as a snobby Californian, this is what I instinctively think of when I think Dallas homes. But this makes me want to move there.]

Link: Our free Dallas Real Estate Research

February 2008 National Housing Market Report

nospam@example.com (Mike Simonsen) — Tue, 12 Feb 2008 12:41:34 -0800

Last week we published the February editition of our National Housing Market report [PDF download]. I was traveling and forgot to add it to the blog, so here it is. We've expanded the coverage this month and added a few more cities ebyond the initial 20 covered by the Case Shiller Index. We'll add a few more important cities in the upcoming versions of the reports too.

Here are the highlights from this month's report.

Listing prices declined in 19 of 22 markets during January. Prices only increased in the New York metro area during January and were flat in Dallas and Phoenix.
The largest monthly decline of 3.6% occurred in San Francisco. Over the three month period, listing prices in San Francisco have fallen by 6.1% from $708,551 to $665,100. The other California markets of Los Angeles and San Diego logged declines of more than 2% for the month of January.
Property inventories declined in most markets except in the Northwestern markets of Seattle and Portland. Inventories tightened sharply in the Midwestern markets of Cleveland and Detroit with decreases of 10.4% and 5.4% respectively during January. Seasonal declines in listing inventories are typical during the winter months.
Markets with the longest time-on-market are Miami and Minneapolis at an average of 144 days-on-market. Miamiâs days-on-market only increased slightly from the previous monthâs 143 days while Minneapolis jumped over 5% from 136 to 144 days. Sixteen of 22 markets had an average days-on-market of over 100.
Denver led all markets with the fastest rate of inventory turnover at 61 days, followed closely by Dallas and San Diego at 80 days. The sharp decrease in Denverâs days-on-market indicator â almost 39% during the past three months â coupled with an inventory reduction of over 11% during the same period, should be a positive for listing prices in the coming spring selling season.

January 2008 Real-Time National Housing Report

nospam@example.com (Mike Simonsen) — Fri, 11 Jan 2008 14:43:35 -0800

Last month we started publishing the Real-Time National Housing Market Report with Steve at Real IQ. The January 2008 edition was published yesterday. You can download the full report here.

The report was picked up today morning by the Dallas Morning News. Dallas is notable because we've watched demand stay at less-bad-than-most.

Here's the press release that accompanied this months report.

HOUSING PRICES CONTINUED TO DECLINE IN DECEMBER

Time-on-Market Increased as Housing Market Demand Falls Faster than Supply

MOUNTAIN VIEW, CA â January 9, 2008 â Prices of properties listed for-sale fell in 16 of 20 major markets according to the Real-Time Housing Market Report, jointly published by Altos Research, the premier source for real-time real-estate market research, and market analysis consultancy Real IQâ¢.

Prices fell at the fastest rate in San Francisco, down 4.6% during the 4th quarter. Prices also fell by more than three percent in the Las Vegas, San Diego, Los Angeles and Detroit markets during the most recent three month period.

Data in the Real-Time National Housing Market Report is based on analysis of over one million properties currently listed for-sale in 20 metropolitan markets across the country. The report is the most timelysource of housing market data on current market activity.

The report also found that the time-on-market increased in virtually all markets. Miami experienced the longest time-on-market span with an average days-on-market of 143 in December. Minneapolis and Detroit both had the second highest average days-on-market at 136.

âSellers continue to adjust their price expectations downward but not quickly enough to keep pace with declining demand,â said Stephen Bedikian, partner and research director for Real IQ. âUntil we see
declines in both inventory levels and days-on-market, we wonât have any confidence that supply and demand are balancing out.â

For-sale listed property inventories declined in most markets during the past three months except in the Florida markets of Tampa and Miami which posted inventory increases of 10.5% and 4.0% respectively.

Inventories declined dramatically in Boston with a decrease of 21.7%. Inventory also fell more than 15% in Minneapolis, Denver and Seattle. âDeclining inventory levels are essential to a recovery in the housing market,â said Michael Simonsen CEO and co-founder of Altos Research. âHowever, if the economy continues to slow or enters a recession, we may see inventories balloon again in the Spring and downward pricing pressure on sellers will intensify.â

The report examines housing pricing, inventory levels and market conditions in 20 major U.S. metropolitan statistical areas (MSAs): Atlanta, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Phoenix, Portland, San Diego, San Francisco, Seattle, Tampa, and Washington, DC. The first report was published December 7, 2007 and will be released every month.

Getting Some Attention!

nospam@example.com (Mike Simonsen) — Fri, 04 Jan 2008 09:54:09 -0800

We've had some really nice attention in the press and blogosphere the past week or so. Here's a quick summary so you can see what people are saying about Altos.

O'Reilly Radar: Tim O'Reilly highlights our real-time data products for Wall Street and the housing derivatives markets. I'll be presenting on this topic at the O'Reilly-sponsored Money:Tech conference in New York February 6-8.

In SFGate.com / San Francisco Chronicle Carol Llyod finds her friends in the market for a home in San Francisco - everyone is surprised how hot the market is. I love this kind of analysis. The data reveal so much more than the headlines can capture. Carol - have your friends email me and I'll set them up with the neighborhood level and insights that we do in our detail reporting.

Dustin thinks we're going to get acquired. And Robbie gives us a nice plug on Rain City Guide.

The bloggers at Redfin have been especially prolific lately. I like the approach Redfin uses for their blogging work. They've got a team of bloggers, each with an intelligent voice, tackling the local real estate markets they're in. None of it is too controversial, but it's solid content, targeted well for their customers.

Altos Links:

National Data for the Housing Derivatives and Case Shiller markets

San Francisco housing market

Real-Time National Housing Report Released

nospam@example.com (Mike Simonsen) — Thu, 13 Dec 2007 06:54:00 -0800

When we started this company, one of the things we envisioned was creating a National Housing Market Report -- one that would be a right-now alternative to the laggard OFHEO reports and even the Case Shiller releases. Well today is the day, folks. The Altos Research Real IQ National Housing Market Report is here!

In it we look at 20 major metro markets, publish some key stats about pricing and supply and demand trends and we draw some conclusions about what's happening out there. The U.S. metropolitan statistical areas (MSAs) covered in the report include: Atlanta, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Phoenix, Portland, San Diego, San Francisco, Seattle, Tampa, and Washington, DC.

We're working in conjunction with Stephen Bedekian from Real IQ. Stephen is an industry leader, writer, and consultant and he helped bring this project together. This being the first issue, it took us a few extra days of editing. In future months, we'll be aiming to publish the report just a few days after month's end.

The latest version of the report is available for download on our financial institutions page. Or you can download the PDF here.

The Press Release headline this month isn't any shocking news - Surprise! Prices are still under pressure! But we're laying the foundation here to be the first to identify the eventual bottom of the market. From the press release:

REPORT: HOUSING PRICES
CONTINUE DECLINE IN NOVEMBER

Time-on-Market
Increased as Housing Market Demand Falls Faster than Supply

MOUNTAIN VIEW, CA
- December 13, 2007 â The listing prices on properties in 18 of 20 major markets across the U.S. fell during the month of November. San Diego experienced the steepest decline with listing prices falling 5.8 percent as the recent wildfires exacted a toll on demand. This information was presented in the newly-launched Real-Time National Housing Market Report*, published by Altos Research, the premier source for real-time, real-estate market research and Real IQâ¢, a market analysis consultancy.

The Real-Time National Housing Market Report is based on an analysis of data from over one million properties currently listed for sale in 20 metropolitan markets across the country and represents the most timely source of housing market data on current market activity.

âReal estate information tends to be highly latent and subject to a lot of revisions,â said Michael Simonsen CEO and co-founder of Altos Research. âIt takes several months before the S&P/Case Shiller Index or the
OFHEO data is released for a given month. When you're making investment decisions or trading derivatives these lag times are simply killers.â

Another key trend noted in the new report was an increase in the time-on-market duration for homes on sale in virtually all markets. Miami experienced the longest time-on-market span with an average days-on-market of 137 in November. Minneapolis had the second highest average days-on-market at 125.

Listed property inventory levels displayed seasonal declines in many markets with the exception of Las Vegas where for-sale property listings increased 6.6% over the past three month. âWhile inventory levels declined in most major markets, the decline in supply could not keep pace with the rapid fall in demand,â said Stephen Bedikian, partner and research director for Real IQ. âWe expect time-on-market will continue to lengthen and apply pressure on homeowner pricing decisions until buyers regain confidence and demand levels off. So far that point is not in sight.â

*The first report was published December 7, 2007 and will be released every month. Report downloads are available from Altos Research.

Denver Housing Market Turning the Corner?

nospam@example.com (Mike Simonsen) — Thu, 06 Dec 2007 08:28:37 -0800

If you've watched the Case Shiller Index numbers this year, you might have noticed that Denver, Colorado is the lone market still registering positive housing price gains for 2007. (BTW: if you prefer Uncle Sam's OFHEO numbers, you'll have just this week discovered that the US housing market is under pressure.)

We've been watching Denver too, because that a market that's been bucking the trend. We recently opened our subscription service for real estate professionals in Denver, as well as home buyers and sellers there.

Here's what the median price looks like for the Denver MSA, in a rolling average over the past several months.

Denver Real Estate Market as of December 2007. Median Home Price rolling average. Single Family Homes.

You can see from the chart, home prices in the Denver area have so far missed the bursting that's hitting most of the rest of the country. Up just fractionally, but steadily this year.

Why the resilience? A couple reasons probably: 1) Colorado real estate didn't have as much upside in the last few years to begin with. 2) The economy and investment levels are still strong. 3) Denver is just a little bit of a laggard economically behind the coastal cities. That implies the burst simply hasn't hit Denver yet.

Looking at the rolling average smooths out weekly noise, so the trend is easier to see. But using a three month rolling average, it'll lag the real-time market a bit. The next chart is the weekly sample.

Denver Median Home Price thru December 2007. Real-time sample. Single Family Homes

In this image we're just starting to see the weeklies break below the 90-day rolling average. Too early to make a big bet, perhaps, but a noticeable change nonetheless.

Plus, if you look at the city of Denver the change is much more pronounced. Zowie! That's quite a drop. (caveat: don't discount the seasonal impact that's surely happening in some capacity here.)

City of Denver median single family home prices.

Keep an eye on Denver. I'll be fascinated to see if that town is able to demonstrate real staying power, or if it's just a few months behind.

Links:

Free research for the Denver housing market

Free research for the Aurora housing market

etc.

John Keith, Boston Real Estate Broker

nospam@example.com (Mike Simonsen) — Tue, 04 Dec 2007 07:50:14 -0800

John Keith

This post is written by our client John Keith a real estate broker in Boston, Massachusetts. We first met John when Scott sat next to him at the opening keynote of the Inman Connect conference in San Francisco this summer. At the time, we were just opening up our coverage in Boston and John jumped at the chance to work with us. We're glad he did.

John's blog is excellent. He's been very effective integrating the Altos market analytics information into his posts. So we asked him to write a post for us about how he uses the Altos Research services in his business, his blog, and with his clients.

John also generously included an endorsement, which I'm more than happy to include here. Note: I've done a tiny little bit of editing, and I added the images. Everythig else comes directly from John. Enjoy:

About John Keith

I am a Boston real estate agent. I have a blog devoted to Boston Real Estate, at bostonreb.com.

My blog has a main page with daily updates of news and information about the Boston real estate market. In addition, on this page, visitors can search through all the condos and single-family homes listed for sale in our local Multiple Listing Service. Also, visitors may click through to pages of information I have written that are of specific interest to buyers, sellers, investors, etc.

I signed-up as an Altos Research client several months ago. I thought it would be a great way to provide another much-needed service to my site's visitors. More importantly, I figured it would make me be seen as an "expert" on the Boston real estate market. Therefore, visitors would be more likely to inquire about using me as their real estate agent, increasing my business (and my revenue).

After being an Altos Research client for several months, I have seen very positive results and can say I'm very happy I have made the investment.

How I Leverage Altos Research in My Blog and Business
Now that I have access to them, I've tried a couple different ways of using the reports and graphs.

Right now, I have it set up so that there is one main graph on my blog's main page, for the city of Boston as a whole. It updates automatically, once each week's reports are finalized at Altos (every Monday evening).

I also have a link on my blog's main page directing visitors to another page where they can download any of the Altos weekly market reports (I subscribe to eleven Boston ZIP codes).

Banner for John Keith's blog BostonREB.com. Note the MLS Search, Market Reports, and New Developments dedicated pages. These are the three things that everyone wants to know about. The Market Reports, of course, come from Altos.

This past week, I added separate neighborhood-specific pages to my blog. [ed: here's The Fenway, for example.] These pages have blog entries devoted to each major Boston neighborhood. The idea is, visitors to my site will start on the main blog page, then click through to read more about specific neighborhoods.

I have an AltosChart on each of these neighborhood- specific pages, set up to show market data just for that neighborhood, by ZIP code. Probably some time in the near future, I'll be adding a link on these pages to each neighborhood's Altos market report (using each neighborhood's ZIP code).

I'm also about to set up an MLS search, preset by neighborhood, showing just listings in that specific neighborhood.

I expect this to have great results. The majority of visitors will continue to begin their visit on my main page, but then they will want to visit the page focused on just their neighborhood(s) of interest. By having the MLS search and AltosCharts on each neighborhood's page, I'm providing visitors with useful information.

How Strong the Call-To-Action?
It's an open question as to how much information and data to provide to everyone - whether or not to have the Altos Research reports available to everyone, or whether I should force visitors to contact me for access to the reports (a "call to action", it's called).

Certainly, by making people contact me, I'm creating a two-way relationship - it encourages communication, which, hopefully, would lead to new business.

However, I also believe in making as much information as possible available to as many people as possible.

Most people visit my website multiple times, over a period of days, weeks, and/or months prior to contacting me to be their real estate agent. They already know me quite well from my blog, before they make an inquiry. So, there may be little to lose by having the reports readily available to the casual visitor.

Each week, I upload all the updated reports (by neighborhood and city-wide) to my servers. I receive reports for eleven ZIP codes, which covers the majority of the "downtown Boston" market.

There are actually 29 ZIP codes in the city of Boston, and I've considered getting reports for each of them. I would like to be "complete", even though I don't handle real estate sales in the other neighborhoods. This would increase traffic to my site, which would increase my exposure to potential clients and make me seen as the expert in ALL of Boston.

Measuring My Return on Investment
I think the cost of the reports is easily justified. First, I enjoy reading the reports, myself. It presents data in ways I don't collect, myself. As well, it provides useful information to my existing clients. And, it provides useful information to potential clients.

Again, it makes me become known as an "expert" in Boston real estate - as the primary source for data and information on the Boston real estate market.

As of now, only a couple of other Boston real estate agents offer the Altos Research reports, which is fine by me, but I expect more agents to begin offering the reports to clients, which will increase competition. I'm glad I'm doing it, first.

On Wildfires, Black Swans, and Home Prices.

nospam@example.com (Mike Simonsen) — Tue, 23 Oct 2007 10:38:12 -0700

A paper in the Journal of Emergency Management came across my desk today. Measuring the Efficacy of a Wildfire Education Program in Colorado Springs

Timely, considering the state of Southern California right now and of Tahoe earlier this summer.

The program sounds like a fascinating way to increase awareness of the fire risk (awareness being the key factor in reducing the controllable variables). Preparation for disasters like this is of course subject to the Black Swan effect:

...most people are uncomfortable making risk estimates of uncertain events such as wild fires... They may think, "There has never been a wildfire where I live, so it is very unlikely that there will be one in the future."

So what can public policy do to motivate people to better manage their exposure? In Colorado Springs, they evaluated every parcel, 35,000 of them, and gave each a rating. Now the city can tell me I have a very-high-risk property and get me thinking about trimming the pine boughs back from my cedar-shingle roof. Then they publish that information. When I go to buy a home in the area, I can factor that into my purchase. That's positive.

But is it effective? And how do we measure changes in risk perceptions? The authors of the paper took a novel approach.

Rather than simply measuring changes in risk perceptions, we examine the effect of the program on the housing market. This provides a more complete picture of how the CSFD approach to education affects homeowner attitudes toward wildfire risk.

A market-based approach. Nice. Incent homeowners to fix the easy stuff that makes up most of the wildfire risk. Very cool.

And the results?

Perhaps the most striking result is that pre-assessment home prices and wildfire risk were positively correlated. In other words, houses with higher wildfire risk also had higher sales prices. The reason for this is [otherwise desirable features also increase fire risk]...building on a ridge may increase the wildfire risk, it also provides better views.

In contrast, post-assessment there is no such correlation. Post-assessment wood roofs and wood siding now have a negative impact on price. As a result, people are migrating to safer building materials.

Good stuff. Too bad it's a lesson a bit too late for the disasters this week. We'll keep an eye on the data to see if we can discern any immediate impact on home prices in San Diego from the fires. Will report back soon.