As you know, Altos Research specializes in real-time market analytics in the housing market. What's less obvious are some of the cool ways people use our stuff. As any successful startup, I suppose, we have lots of customers using our real estate data in ways totally unexpected initially.
Recently, people have been asking us for a more complete list of the Altos Research services and a little about who uses them. I thought I'd assemble a list here for easy consumption, organized by the types of folks on our customer list. (Apologies in advance that this post is a little more salesy than usual. Just looking to provide a little insight into our company. Do check out some of the sites I link to below. There's a lot of great work out there.)
Real Estate Agents and Teams
Product: Our Professional Subscription. Personalized reports + AltosCharts and lead generation forms for web sites.
Usage: Home Buyer and Seller information, lead generation, blogging
Reference Customers: We have hundreds of professional subscribers, but a really great usage of the system for driving web leads is done by the Harper Team in San Ramon, CA. Our friend Chris Iverson with the Ventoux Group at Keller Williams in Palo Alto is highly effective at integrating market analytics into his listing presentations and working with buyers. He teaches a class on the topic. Chris Schweiger in Scottsdale is one of many Altos-bloggers. [A more complete list of Altos-bloggers coming soon.]
Real Estate Brokerages, Title Company Offices
Product: Professional Subscription, site licenses, occasional customization
Usage: We frequently set up office-level subscriptions for brokers who sponsor for their whole team.
Reference Customers: Paragon Real Estate Group in San Francisco. Fortune International in Miami is another. Oakville Properties is a client with offices in the Bay Area, Las Vegas, and Orlando.
Home Buyers and Sellers, Independent Investors, Appraisers, some Agents
Product: Market Analysis Details Reports, per city. Our Basic subscription.
Usage: People want to know more about the market than their competition and don't need the personal marketing/branding benefits of our Pro subscription level. When we started this company, we naively thought this group would be our bread and butter. In truth, our local market free research pages drives a lot of our web traffic and is only indirectly responsible for driving our major sources of revenue. Note that we're now available in over 20 metros around the country (Here's Portland!) We open up more each week.
Some of these folks will add the AltosCharts to their subscription so they can build their own reports, query different stats on the fly and learn about any zip code in their region.
Reference Customers: We have tons of basic subscribers all around the country now, even some international (folks who tend to be researching the condo markets in Las Vegas and Miami. Surprise, surprise). My favorite quote was from a real estate investor, Dan, who said, "I LOVE your reports! I'd have had to spend a YEAR compiling this kind of information for myself!" [his caps, not mine.]
Financial Firms, Banks, Hedge Funds, Lenders
Product:AltosCharts and AltosStats Data. Bulk data subscriptions.
Usage: Trading and fundamental analysis. We have a growing stable of Wall Street players that feed on our data pipe--from the bulge-bracket banks to long/short hedge funds. The most obvious application for our real-time market data is the housing futures markets. I write occasionally about how our data leads the Case Shiller Index by three months in basically all the markets we cover. The Radar Logic RPX is actually getting more attention on Wall Street these days and we'll be publishing some latest analysis there very soon too. Our trading clients tend to use our market data as an input into massive "quant" analytics systems. They suck in CSV files, where ours is one of many input sources, bringing a unique perspective.
In addition to the real estate derivatives markets, some of our Wall Street subscribers use our data for fundamental analysis in their equities trades. For example, if you're a hedge fund thinking of going long a regional bank in the South East, you might want to understand how the trends in the local housing market are going to impact their loan portfolio.
Reference customers: Most of these folks prefer to remain, ahem, anonymous. Though a good example is Tradition Financial Services, one the leading real estate derivatives brokers, who use our data for spot-pricing the housing market and publishing research for their derivatives clients.
Real Estate Web Sites and Consumer/Investor Portals
Product: AltosCharts - local market data
Usage: We're seeing a number of really innovative startups working on providing great decision making tools for consumers and particularly investors in real estate. These folks turn to Altos to easily answer for their site visitors/members, "Hows the market?" They integrate AltosCharts into the user
Reference Partners: DeedQuest is doing some cool real estate investor products. CondoDomain is building a national condominium site for consumers.
Agent Marketing and Technology Providers
Product: AltosCharts and Partner Program
Usage: These partners provide web sites, marketing, blogging, lead generation tools to real estate agents. We love our partners. We find great symbiotic relationships, because we're all helping real estate pros market more efficiently in an internet world.
Reference partners: Kevin and Pat at Domus, RealBird, BringTheBlog are all great examples.
Who knew the real estate ecosystem was so complex? And we've only just scratched the surface. 2008 is rocking already. We'll have some big announcements, new partners, and new products coming this year. Stick around!