clients

Tons of fun new features going on here at Altos Research. Today we get to announce AltosXplorer: our full database query and charting system, is now mobile! That's right folks, a couple terabytes of real estate statistics and pretty charts right at your fingertips.

Altos subscribers: Get your AltosXplorer mobile link by logging in to your account and selecting My Xplorer, Xplorer Mobile from the menu. Then send the URL to your phone. That's it! (You will, of course, need a phone with a web browser. And it'll need to have javascript enabled. My Blackberry did not have javascript enabled by default, FWIW.)

On your phone, you'll be able to select market area, city, zip code, and any of a bunch of different statistics. Want to take a peek at condo inventory trends while showing properties to a buyer client? Just a couple of clicks and you're at the data.

Lead Contact Form Goes Mobile Too!

Many of our realtor subscribers like to use the data to reach new clients. What do you do when you find yourself engaged in a conversation about the market with a someone? Well now you can say, "Here, let me send you a report, you can check for yourself." The AltosConnect mobile lead-sign-up form is super handy. Pop in their name and contact information and they'll have a local market report in their inbox before you're even done with the conversation. How cool is that? We rolled this out a couple weeks ago. Lots of positive response.

To get the link to the mobile version of your AltosConnect contact form widget, sign in to your account, select My Connect from the left hand menu, Save and Preview the widget, and enter your phone number. Again, that's it! Bookmark it on your phone and you'll always have access to your Altos database.

Give both features a try and let me know how they work for you!

We've been quietly rolling out new features for subscribers here at Altos World HQ over the past couple weeks. Today I get to announce a super cool new feature that our subscribers (especially the bloggers in that crowd) have been raving about. [sound the trumpets]

AltosStats Live Market Statistics Widget

Previously our widgets were trend charts. Plug in a chart to your site to illustrate the trend of one or two local real estate statistics. But the data is often just as interesting in a table format - the precise reading, right now. Good information density as Tufte likes to say. To whit:

We built the AltosStats widget to work like our other widgets. Just copy a little chunk of HTML and Poof! Live data on your site.

If you're an Altos Pro subscriber, here's how you can play: Log in to your account. Select the My Web Page menu item. Then click the Stats Widget link next to the market you want to display. That's it. All the data is live and all the formatting is done for you.

We made a skinny version too so you can drop one in the blog sidebar.

There you have it. Enjoy.

We see a lot of good real estate data here at Altos. We see a lot of great presentations of that data too. We decided that we'd like to offer some recognition for the best stuff out there. So we thought it'd be fun to have a little awards ceremony. We'll call it the Data-Rich Realtors Awards.

A few guidelines:

• Despite the name, we'd like to honor people in all parts of the real estate world. Realtors, mortgage, investors, other service providers.
• The nominations are not limited to blogs. Though since many of the best publish their work on blogs, we expect that'll be a big part. There are tons of ways to analyze, present, and leverage data in the real estate business. All are welcome.
• Nominations are not limited to Altos Research clients. There's tons of data out there and we want to honor innovative analysis and useful presentation. (Though many Altos clients are indeed data-rich...)
• We're honoring people, not websites.
• Individuals who contribute to websites are indeed eligible.
• We'd like to honor brokerages or other firms, especially if you have the name of the person spearheading a great data project.

Nominate someone! (feel free to nominate yourself!)

Powered by Wufoo

Or email us: send name, web site, and other relevant info, like a particularly great blog, post to datarich@altosresearch.com

We'll take nominees through December 15, 2008

The Winners

Winners will be selected from the nominees by a panel of judges. We'll annouce the winners at the end of December. Nominate early, nominate often!

Some nice press coverage in BusinessWeek this week. We compile unique luxury real estate data for our friends at the Institute for Luxury Home Marketing. If you stopped by the ILHM booth at NAR last week, you'd have seen the great report that their members have access to. The Institute launched the reports at the show.

Coincidentally, BusinessWeek called looking for insights on how the real estate market is performing at the very high-end. The short answer is that, while the luxury market held out longer than the low end, everyone is feeling the pain now.

"The entry level of the upper tier--the $500,000 price point and up--has been softening for a while," said Laurie Moore-Moore, founder and CEO of the Institute for Luxury Home Marketing, a Dallas-based group that trains high-end agents. "What we've also seen in the last month is huge uncertainty at the very top of the market. People want to know where are we headed, how serious [the downturn] is going to be, and what is the duration. There are enough questions that at even at the top of the market people are waiting and watching."

Here's how our Luxury Real Estate Market data works: We take the 10 highest-priced zip codes in 31 metro markets around the county (as long as their median price is over $500,000). We composite those zip codes together into a metro regional view (for example of the luxury real estate market in Los Angeles). Then we roll all the metros into a nation-wide view, which we call the ILHM National Composite.

The data and report are available only through ILHM and ILHM members. If you're interested in seeing all the detailed statistics at the national level, you can download the weekly National Luxury Market Report from ILHM. Institute members have access to the detailed luxury data in their local markets as well, which is cool.

The folks at IAC (NASDAQ:IACI) broke into five different companies this week with the real estate and mortgage related assets now under the umbrella of a company called Tree.com (NASDAQ:TREE) Is escaping from the conglomerate goo going to help this group prosper? Tree ostensibly has a bunch of internet properties but from where I sit, only two are viable, ahem, branches- LendingTree.com and RealEstate.com.




The former is the web 1.0 mortgage holdover with traffic now supported by TV ads. The latter a straightforward real estate broker with simply the best domain name in the business. The rest of the properties are a collection of, shall I say, unimpressive lending and home-search affiliate web sites.



Needless to say, being a volume mortgage player is a scary business right now. Maybe the secondary markets recover enough to support this model on-going, maybe, um, not. According to their S-1, Tree has limited exposure to the subprime and Alt-A mess. Surprising that they escaped that temptation that hit the etrades, etc. so hard. Good for them.

What does Tree have to offer? As a web site, RealEstate.com is decent enough to get a solid stream of leads by virtue of being many home searchers' very first stop on the internet. (Evidenced by the steady 800k visitors/month). The domain name is a built-in low-cost marketing channel for a brokerage. A really nice asset for sales and to recruit agents (the real business of brokerages). Is it enough? The site risks getting walloped by innovation happening in the intensely competitive home search space. (see Trulia, Estately, Redfin, Roost, Zillow, heck even Realtor.com is lumbering more quickly these days.) The big question for the future of this unit is whether the technology costs of keeping competitive continue to remain cheaper than traditional marketing channels for brokers.

Of Tree's lesser brands, I identify with the business proposition of Improvenet - home contractors and service guys need a better way to be found). But the competition with craigslist has to be brutal. And Angie's List is starting to run away with the premium end of the contractor referral market.

The bottom line for TREE is this: in the internet real estate space, it's a tough time to be an incumbent and a great time to be an innovator. Tree, despite the new name, is the incumbent.

[disclosure: we have realtor clients in the RealEstate.com brokerage and like all our clients we sincerely hope they kick ass.]

We love it when our clients get good blog fodder from our data. We need to be more diligent about showing the link love to 'em. Surfing around with a little insomnia tonight I found a whole set from just the last day or two. Check out these wonderful realtors with great, data-rich blogs:

Wilkas Group in San Mateo

Irina Natchaev dives into the San Gabriel market

Ryan Hartman in Philadelphia (Welcome aboard Ryan!)

Marian Bennett in Half Moon Bay

Here's a special hint: if you're a home buyer or seller looking for data in any of these markets, you can actually subscribe to the detailed local reports from us. But why would you? These marvelous pros will give you the reports for free! How cool is that?!

Over the past couple of years, we've built our client base with realtors and investors, buyers and sellers, with appraisers and traders, with planners and researchers.

During that time, our products for those folks have taken the form of either detailed analytical reports or simply raw data. Either we do all the analytical work, or you do it.

More and more though, we found that there is a big group of people who need an easy way to solve more unique problems than we can possibly address in our pre-designed local reports, but these folks have neither the time nor the experience to sift through the mountains of real estate data on their own.

We realized we needed a product that lets our clients easily query the vast Altos Research database to get the specific answers they need, and use the output in any number of different ways. Thus AltosXplorer was born.


AltosXplorer is for you if you've ever looked at our report products and said, "I don't need just one city, I need to be able to investigate any stat for any zip in the whole area (region, state, country)." Think about the investor who has opportunities that may come up anywhere in Florida, and wants to quickly compare two markets when a new deal arrives.

Or consider an appraiser who works all over Chicagoland. Any given day he needs to illustrate just a couple of key measures in a neighborhood to augment the rest of the data in his report.

For our Realtor clients, AltosXplorer is a lot of fun too. Previously, in order to use our AltosCharts you needed to formulate a long URL to get the right chart. With AltosXplorer, you build the chart you want with just a few clicks and then click, copy and paste! (See Kris Berg's first foray for the perfect example of how AltosXplorer was intended for our Pro clients.)

Can you tell we're giddy around here? I could go on and on but I'll wrap in a single (albeit multi-claused) sentence:

AltosXplorer is a rich internet application that enables you to do your own analysis, create your own trend AltosCharts, on our full database, and export the data to your own analysis in just a few clicks.

Learn more here. Try it out here.

Enjoy.

A couple of events coming up at the end of July:

We'll be at the Inman Connect conference in San Francisco for the week of July 23-25. I'll be speaking in the blogging session on "Content That Hooks Readers" which, if you read this blog, you'll know I'm woefully under-qualified for. The good news is that the session is hosted by Kris Berg, and includes the inimitable Jeff Corbett, Benn Rosales, Ben Martin, and Sarah Hromack. Heavy hitters all. You're bound to learn something.

We've ponied up for a (gasp) sponsorship this time. Make sure you come by and help us pretend it's worth the investment.

The preceding Tuesday July 22 is the Real Estate BarCamp - conveniently also in San Francisco. Which, when shortened to REBarCamp it sounds like a concrete conference, I know, but I assure you it'll be more compelling. At a BarCamp the attendees get to create the conference on the fly - presenting content that you think others care about and interacting with those who know stuff you want to learn. I've been to a few bar-camps including the proto-FOO Camp last year and they're always a super enjoyable experience.

Scott and I thought we'd bring some Altos Research technology goodies to share with our partners and anyone else who wants to learn how to maximize all the Altos products. So if you're on your way to San Francisco for the Inman conference, stretch a day earlier and come for the BarCamp.

REALTOR Magazine is out with their annual 30 Under 30 issue. I'm always a sucker for these types of articles highlighting the young and uncannily-good-looking - no matter the industry.

So I was browsing through this year's list of the preternaturally successful and - waitaminnit - I KNOW these guys! Check the Friends-of-Altos on the list:

Boston's Condo king Mike Dimella

East Bay AltosCharts hound Tyler Moxley

and the inimitable Jon Washburn of ActiveRain

(Even if I'm, ahem, a bit beyond the bounds for being included in the list, I'm ecstatic to see our friends on it. Look out, though, because next year Altos will be gunning for 25% reach.)

Congratulations on the attention, guys. It's well deserved.

Two very cool announcements today from Friends of Altos - both are great examples of real estate data helping people make better decisions in this crazy housing market. I just love this kind of innovation.

Krunching.com

First up is Krunching.com: These guys built an investor-focused site with tons of data about properties for sale, investor metrics, property analysis. You can tell it was built by real estate investors answering their own property analysis questions. The site is super-fast and really pretty (in a web 2.0 sense.)

If you're an investor, Krunching is going to be a powerful tool for you. They're taking a freemium business model - they give away a bunch of great data for free and their power users sign up for paid services. They've built Altos local real estate data and analysis into their premium services, so if you don't buy from us, you can get our data in your Krunching subscriptions. My only complaint is that they've used an OFHEO regional chart on their investment summary page. The feds are telling us what happened to home prices in September. Thanks guys. (Hey Brian - you need an AltosChart on that page! Get with the program!) Krunching is only available in California right now, but it's a great start for a national product. Great job guys.

Homethinking Mortgage

Also launched today is a really cool mortgage market analysis product from longtime Altos partner Homethinking.com. I get questions every day from people trying to understand the scope of the mortgage crisis. The Homethinking guys have taken a huge pile of mortgage data and presented it in a super-clean, very powerful visual interface. Want to know how much exposure your town has to sub-prime loans? Homethinking will tell you. Want to know what percent of mortgage applicants are rejected? Check it out. Huge amounts of information in here. Again, thanks to the feds, this data is a year old. Still, it's better information than the world had access to yesterday. So kudos to Niki and team at Homethinking. Looks fantastic. And it comes in cool embeddable widgets!

We've been ramping up with a bunch of partners this spring, and we're hitting the road in support of their programs, so for all you Altos Research groupies out there, here's what the 2008 March-April World Tour looks like:

Next week you can find us in Atlanta at the RETechSouth gig hosted by Brad Nix and Matt Fagiolli. I'll be just one of a really solid panel of real estate technology brains sharing insights. If you're in the real estate technology world and located anywhere close to Atlanta, you'll be at this gig.

The following week, April 2, we're off to the Institute for Luxury Home Marking seminar in Miami. Love the folks at ILHM and we're going to be doing more with this group in the near future. Some great opportunities, especially if you're involved in the high-end housing market.

Then, mid-April we're back in So Cal for Dustin and Jim's second 4Realz Education seminar. The first one was a rousing success, with agents getting really powerful internet marketing insights. This time the session is in Orange County. This is a session for anyone ramping up their internet marketing presence. A must-see event.

As always, give us a buzz if you're coming to any of these events and let's get together.

I generally try not to stray too far from the real estate topic at hand on this blog, but I want to call your attention this morning to an article by Kevin Kelly (founding editor of Wired Magazine among other literary accomplishments). Kelly's the rare "futurist" who deserves the title.

This week he published Better Than Free. The article captures succinctly, why in a world of free and freely copyable information, Altos Research just had another record month in sales.

In fact, Kelly's concepts also capture why our most successful real estate agent clients, in a world of commoditizers and discounters, command a premium, even in this crazy market.

When everything is free on the interwebs, what is it that people really want to pay for? Kelly identifies 8 generatives: uncopyable values generated or cultivated from within. Here's a snippet, do yourself a favor and read the whole article.

Immediacy: Sooner or later you can find a free copy of whatever you want, but getting a copy delivered to your inbox the moment it is released -- or even better, produced -- by its creators is a generative asset.

Personalization: A generic version of a concert recording may be free, but if you want a copy that has been tweaked to sound perfect in your particular living room -- as if it were preformed in your room -- you may be willing to pay a lot.

Interpretation: As the old joke goes: software, free. The manual, $10,000. [The listings? Free. The right neighborhood and home for you? ...]

It turns out while we weren't nearly so articulate about the process, these generatives have been the Altos DNA from day 1. How do we get you great information in real-time, and not just data, but analysis, personalized for you, and leverage-able into your business?

Anyway, to all our clients, readers, subscribers, partners: thanks for being with us. Rock on.

At the NAR conference in Las Vegas, I did an interview with Joel Burslem from Inman News. The video is up today on InmanTV.

The video uses a sweet player from WellcomeMat.

This post is written by our client John Keith a real estate broker in Boston, Massachusetts. We first met John when Scott sat next to him at the opening keynote of the Inman Connect conference in San Francisco this summer. At the time, we were just opening up our coverage in Boston and John jumped at the chance to work with us. We're glad he did.

John's blog is excellent. He's been very effective integrating the Altos market analytics information into his posts. So we asked him to write a post for us about how he uses the Altos Research services in his business, his blog, and with his clients.

John also generously included an endorsement, which I'm more than happy to include here. Note: I've done a tiny little bit of editing, and I added the images. Everythig else comes directly from John. Enjoy:

About John Keith

I am a Boston real estate agent. I have a blog devoted to Boston Real Estate, at bostonreb.com.

My blog has a main page with daily updates of news and information about the Boston real estate market. In addition, on this page, visitors can search through all the condos and single-family homes listed for sale in our local Multiple Listing Service. Also, visitors may click through to pages of information I have written that are of specific interest to buyers, sellers, investors, etc.

I signed-up as an Altos Research client several months ago. I thought it would be a great way to provide another much-needed service to my site's visitors. More importantly, I figured it would make me be seen as an "expert" on the Boston real estate market. Therefore, visitors would be more likely to inquire about using me as their real estate agent, increasing my business (and my revenue).

After being an Altos Research client for several months, I have seen very positive results and can say I'm very happy I have made the investment.

How I Leverage Altos Research in My Blog and Business
Now that I have access to them, I've tried a couple different ways of using the reports and graphs.

Right now, I have it set up so that there is one main graph on my blog's main page, for the city of Boston as a whole. It updates automatically, once each week's reports are finalized at Altos (every Monday evening).

I also have a link on my blog's main page directing visitors to another page where they can download any of the Altos weekly market reports (I subscribe to eleven Boston ZIP codes).

This past week, I added separate neighborhood-specific pages to my blog. [ed: here's The Fenway, for example.] These pages have blog entries devoted to each major Boston neighborhood. The idea is, visitors to my site will start on the main blog page, then click through to read more about specific neighborhoods.

I have an AltosChart on each of these neighborhood- specific pages, set up to show market data just for that neighborhood, by ZIP code. Probably some time in the near future, I'll be adding a link on these pages to each neighborhood's Altos market report (using each neighborhood's ZIP code).

I'm also about to set up an MLS search, preset by neighborhood, showing just listings in that specific neighborhood.

I expect this to have great results. The majority of visitors will continue to begin their visit on my main page, but then they will want to visit the page focused on just their neighborhood(s) of interest. By having the MLS search and AltosCharts on each neighborhood's page, I'm providing visitors with useful information.

How Strong the Call-To-Action?
It's an open question as to how much information and data to provide to everyone - whether or not to have the Altos Research reports available to everyone, or whether I should force visitors to contact me for access to the reports (a "call to action", it's called).

Certainly, by making people contact me, I'm creating a two-way relationship - it encourages communication, which, hopefully, would lead to new business.

However, I also believe in making as much information as possible available to as many people as possible.

Most people visit my website multiple times, over a period of days, weeks, and/or months prior to contacting me to be their real estate agent. They already know me quite well from my blog, before they make an inquiry. So, there may be little to lose by having the reports readily available to the casual visitor.

Each week, I upload all the updated reports (by neighborhood and city-wide) to my servers. I receive reports for eleven ZIP codes, which covers the majority of the "downtown Boston" market.

There are actually 29 ZIP codes in the city of Boston, and I've considered getting reports for each of them. I would like to be "complete", even though I don't handle real estate sales in the other neighborhoods. This would increase traffic to my site, which would increase my exposure to potential clients and make me seen as the expert in ALL of Boston.

Measuring My Return on Investment
I think the cost of the reports is easily justified. First, I enjoy reading the reports, myself. It presents data in ways I don't collect, myself. As well, it provides useful information to my existing clients. And, it provides useful information to potential clients.

Again, it makes me become known as an "expert" in Boston real estate - as the primary source for data and information on the Boston real estate market.

As of now, only a couple of other Boston real estate agents offer the Altos Research reports, which is fine by me, but I expect more agents to begin offering the reports to clients, which will increase competition. I'm glad I'm doing it, first.

Our friend Alex at theFrontSteps is hosting his occasional Battle Royale this week. He's comparing the North Beach vs. South Beach neighborhoods in San Francisco. Your job is to pick the winner. Where would you rather live, and why? As Alex points out, this debate really boils down to whether you're old school or new skool San Francisco.

I've never been a North Beach guy. Maybe it's the Italian food thing. On the other hand, when I moved to the city almost 10 years ago, there was essentially no such thing as a "neighborhood" in South Beach. So I lived in Potrero, which shares the 94107 zip code with South Beach. As I zip through the ball park area these days, I'm blown away by the changes. It's all so new that it feels a little soul-less. That's such a surprise in San Francisco. I have a feeling though, maybe if I were migrating today, I'd wind up there. I'm clearly not old-school San Francisco.

Anyway, check out the Battle and let Alex know your thoughts.

Bonus: Altos client Mark Choey blogs all about the new development condos in the South Beach area.