Future Becomes Past- Altos in the New York Times Today

The topic is the emerging predictive power of internet information. Triggered by the recent murders by a pro-wrestler, and its seemingly prescient reporting in Wikipedia, Noam draws the comparison to the oracles on the Ides of March.

My friend Bill Tancer of Hitwise is also cited. Bill and I gave a talk on this very topic at FOO Camp a couple weeks ago. Bill likes to predict American Idol winners based on search data they capture at Hitwise (and he's good at it, though not infallible.) He's also demonstrated some potentially actionable leading data on housing, unemployment, and the spread of pandemic fears. Bill calls it searchonomics. Here's the point I like to make:

This information serves a Wall Street function as “closer to real time” data for investors, said Michael Simonsen, Altos’s president and chief executive.

“We are really early in the predictive power of the Internet; financial markets are getting a hang of it,” he says. “We have miles to go in all the nuances in capturing information.”

And that's the key, really. Predictive power is a trade-off between advance time and uncertainty. So the more the information is reported in real time, the more it is measured in real time and the more efficient markets get. Funny how in this view, the Bloomberg terminal looks like steam power.

Altos Research happens to be in the business of measuring really, really quickly. In markets where it takes a long time to get the data to people, the internet blows the roof off previously held conventions. Robin Hanson nails it:

Robin Hanson of George Mason University, an expert on using future markets to track public sentiment, said an e-mail exchange that these examples are hardly evidence of predicting the future. Rather, he suggested, it was “a bit newspaper-centric to say that news has not broke ‘publicly’ if it is being discussed online in rumors but has not appeared in a newspaper.” He added that “with more and more kinds of media, there are more and more intermediate levels of info availability.”

This is the crucial dividing line: between reporting on events in as close to real time as possible — which can prove jarring to society, and journalists in particular, but hardly supernatural — and predicting things around the bend.

Cool stuff. Nicely captured by Cohen.